We believe in radical transparency. So yes, this is our complete Corporate Identity manual.
Favicon 2
Favicon 1
Main Colors
Black Green
HEX: #112114
RGB: 17 | 33 | 20
CMYK: 43 | 17 | 45 | 92
Pantone: 5605 C
Black Green 80%
HEX: #414D43
RGB: 65 | 77 | 67
CMYK: 34 | 14 | 36 | 74
Black Green 60%
HEX: #707A72
RGB: 112 | 122 | 114
CMYK: 26 | 10 | 27 | 55
secondary Colors
Black Green 20%
HEX: #CFD3D1
RGB: 207 | 211 | 208
CMYK: 9 | 3 | 9 | 18
ADDITIONAL Colors
Gray
HEX: #E8E8E8
RGB: 232 | 232 | 232
CMYK: 0 | 0 | 0 | 12
Black Green 40%
HEX: #A0A6A1
RGB: 160 | 166 | 161
CMYK: 17 | 7 | 18 | 37
Green
HEX: #06B909
RGB: 6 | 185 | 9
CMYK: 72 | 0 | 100 | 0
Pantone: 2423 C* | 2423U* (closest value to Pantone)
Product Images
1
Example of handling sharpness
2 (AI-Generated)
Example of texture in the background
3
Example of light-dark contrast
4
Example of lighting setup
Mood:
The product is shown in a partial view.
The background should feel tactile.
Color combinations / Light:
Monochrome – product color matches the background color.
Light-dark contrast.
The light should be a spotlight, highlighting only the product.
Editing:
Focus is on the product. Blurs around are okay.
The product should have strong shading and highlights need to stand out.
The image is about the accents and details.
1 (AI-Generated)
Example of Naturalness
2
Example of matching clothing and product colors.
3 (AI-Generated)
Example of spotlight in studio setting
4
Example of creating space and using the background.
Mood:
The picture has a foreground and middle ground. For calm areas, it's okay to also create a background. (Example 4)
The model is in a natural pose and interacts with the product. It should show ease and simplicity.
Color combinations / Light:
The pictures are slightly desaturated and in white, black, and shades of gray. Only organic materials are shown in natural colors (skin tones, leaves -> see example in picture 4).
The product color matches the clothing color.
Bright-dark contrast or complementary contrast for person with product and background.
Natural lighting in a city setting.
Spotlight in a studio setting (like product shots).