• About

    I'm Alan Frei - an entrepreneur, minimalist and vagabond from Zurich, Switzerland. I am co-founder and CMO of Amorana.



    Entrepreneurship is my big passion. Creating something from nothing is what I am doing wholeheartedly.



    One of my main goals is to simplify my life. I realized the fewer things I own the happier I became. Today I own about 80 different items.



    Travelling just makes me happy. Therefore, I try to visit as many places as possible. After visiting every capital of every canton in Switzerland, I started visiting every capital of every European country - until today I have visited 41 of 51 European countries.


    Or don't. It is awful.

All Posts